Since 1961, our mission has been to make everyday life easier for parents and children by developing products of outstanding quality, safety and style.

Our innovative products including the popular Baby Carrier, have gained the trust and appreciation of millions of parents and children all over the world.

Silly Billyz bibs are the brainchild of one New Zealand Mum with a reflux baby who simply couldn't find a bib that worked for her.

After going through all the bibs on the market, she was driven to produce one of her own, and Silly Billyz was born. All Silly Billyz bibs are lead free, PVC free and formaldehyde safe.

We are sure you will find a Silly Billyz bib that is right for you!

Steadyco is a young dynamic company providing parents with a range of exciting and innovative infant feeding products. The products are developed by nutritionists to help prevent obesity in children aged 2 to 5 years old.

The product range includes a maternity pillow designed to assist sleeping during pregnancy. As recommended by medical practitioners: it is best to sleep on your side during pregnancy for optimum comfort, support and for the health of your baby. The Inspired Mother Pillow was designed by a mum to be and trialed by many pregnant women with positive results.